WhatsApp Business API: A Complete Guide for Small Businesses in India
Introduction WhatsApp has become an important communication channel for businesses in India. Customers use it to ask questions, enquire about products, request support, receive updates, and communicate with sales teams. For a small business, however, managing a growing number of WhatsApp conversations can become difficult. When several customers are messaging the same business number, teams may struggle to respond quickly, keep track of enquiries, assign conversations, and follow up with potential customers. This is where the WhatsApp Business API can become useful. Unlike the regular WhatsApp Business app, the API is designed to connect WhatsApp with business systems such as CRM platforms, e-commerce software, customer-support tools, and chatbots. It allows businesses to build structured communication workflows, support multiple team members, and automate repetitive conversations. What is WhatsApp Business API? The WhatsApp Business API is a programmatic interface that ...